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Where Communications, Strategy and Storytelling Meet
18th and Prairie is a boutique communications, media and content agency trusted by the people and organizations moving the world’s game forward in the United States.
and how to connect with those who shape it, cover it, and care about it. We provide a level of access and understanding that traditional firms simply can't provide with unmatched deep and meaningful relationships across the sport, from journalists and creators to executives and decision-makers.
and storytelling, helping our clients build visibility, credibility, and connection. Whether it’s crafting narratives, securing media placements, guiding a crisis response, or tailored media training for executives, coaches, and players, we bring unmatched soccer expertise and relationships to every project. Our hands-on approach ensures stories land with impact and the messengers are ready for the moment.
working with federations, leagues, clubs, media, broadcasters, brands, influencers and government agencies to earn credibility, shape perception, and connect with fans in the uniquely complex U.S. soccer landscape. Because we’ve lived this game from the inside, we don’t just get your message out, we get it heard by the right people, in the right way, at the right time.
from planning major announcements to handling sensitive issues, developing long-term media and brand positioning to executing short-term campaign moments and events. Our job isn’t just to get your name out there. It’s to build real, measurable connection to drive awareness, commercial growth, fan loyalty, and cultural relevance in the most competitive soccer market in the world.
Neil Buethe is a veteran communications and content strategist with more than two decades of experience helping global sports federations, clubs, teams and other organizations shape and enhance their public perception and elevate their visibility and relevance on the world stage.
As Chief Communications Officer for the U.S. Soccer Federation for more than 20+ years, Buethe served as the organization’s primary spokesperson and led a multi-disciplinary team that oversaw communications and content development for all 27 National Teams, including the senior Men’s and Women’s National Teams, 16 Youth National Teams, and nine Extended National Teams.
